Trusted by teams at
Coinsquare
Nanoleaf
15 years coaching software teams — from startups to Fortune 500s — helping them ship products used by millions.
Based in Toronto. Working with teams across North America and Europe.
Trusted by teams at
Coinsquare
Nanoleaf
15+
Years of product leadership
30+
Products shipped to market
Millions
Of users across shipped products
Not sure if we're a fit? Here's who gets the most out of working with me.
You've found traction but need a senior product leader to scale — without the full-time CPO hire.
Your organization needs to shift from project-based to product-based delivery, and the transformation needs a guide.
You're post-Series A and need to sharpen product-market fit, optimize pricing, or figure out what to build next.
End-to-end product strategy, growth, and execution.
For AI, SaaS, and scale-ups building products in competitive and regulated environments. I take direct accountability for strategies, delivery, and outcomes.
Executive-level product leadership without the full-time hire. I own the roadmap, run discovery and prioritization, mentor your PMs, and align stakeholders — typically 2-3 days a week over 3+ months.
Clarity on what to build and why. I validate product-market fit, sharpen positioning, optimize pricing and packaging, and build roadmaps that connect product decisions to business outcomes.
Shift from project-driven to product-driven. I restructure teams around cross-functional ownership, establish agile ways of working, and coach executives toward a customer-centric mindset.
Practical AI adoption — not hype decks. I help teams identify high-impact opportunities, design responsible implementation plans, and move from proof-of-concept to production with measurable results.
"Create focus, reward outcomes,
and treat people right."
What Google learned from its quest to build the perfect team is the importance of psychological safety, reliability, clarity on roles, and a sense of purpose. I'd add that individuals need to know their well-being and personal development matter — and that the team keeps a sense of light-heartedness while doing the work.
High-functioning teams will change your business. I love helping them reach their potential.
A few stories from the field.
McKinsey's OrgSolutions creates digital products for organizations to improve Talent, Culture, Change, and Operating Models. At TWG, I helped establish the strategic direction and ship McKinsey's de facto HR/Talent analytics and ML platform — leveraged by hundreds of consultants to generate data-driven insights that bolster proposals delivered to executives of the world's largest companies.
Tech Stack
AWS Sagemaker, Jupyter Notebooks, TensorFlow, Redshift, RDS/Athena, Glue, Lambda
Outcomes
Canada's leading crypto exchange came to TWG looking to grow beyond early adopters. I led the redesign and re-platform of their web and mobile trading and wallet products. My team shipped the full re-platform in under 9 months and continued with in-market optimizations leading up to their Series A.
Tech Stack
Native iOS/Android, ReactJS, Amplitude
Outcomes
Canada's leader in financial education, on a mission to help Canadians make better financial decisions. At TWG, I helped Borrowell prioritize the bets — mobile app, financial coach, and more — that would deliver on their Series A growth goals. Through primary research, I identified behavioral personas and their jobs-to-be-done, prioritized based on LTV, and ran in-market acquisition experiments to predict demand.
Approach
Behavioral personas, JTBD framework, LTV prioritization, landing page experiments, user analytics
Outcomes
Founded in 2017 at the height of the coworking boom, Flexday is a B2B marketplace helping growing businesses meet their evolving office space needs. They came to TWG with a B2C idea. I helped refine the consumer value proposition, plan their go-to-market, and design and ship their MVP — a mobile app for flexible coworking and a host booking platform.
Tech Stack
Native iOS/Android, Firebase, Heap Analytics, Cobot
Outcomes
Jean-Philippe Moya
I spent the last 15+ years as a Product Manager and leader at TWG/Deloitte, as well as working independently — helping enterprises and startups ship technology products that today are used by millions of people. I focus on Travel, Financial Services, and Consumer Services.
Most recently, I've focused on helping organizations become more product-centric — working with and coaching executive leaders and boots-on-the-ground teams. I've personally seen dozens of organizations from the inside, analyzed what works and what doesn't from the perspective of talent, culture, and process.
At TWG (acquired by Deloitte), I grew from Product Manager to Director of Client Services and Product Leader, specializing in FinTech and Data & Analytics. I worked with clients like McKinsey, Coinsquare, FreshBooks, Borrowell, Nanoleaf, and many more — shaping strategy, designing products, and shipping them.
I'm also a founder. I started Lab416, a Toronto digital agency, and currently run Benji's Plant Care — a field services business where I apply the same product and operational thinking to the physical world. I don't just advise — I build.
Whether you need a fractional CPO, a product strategy sprint,
or just want to think through a problem — I'd love to hear what you're working on.
hello@xaki.comBased in Toronto, Canada.